Jennifer Varner started her first online business with $7,000 on a credit card. Within two years, her maternity clothing website was doing over a million dollars a year in sales. Varner isn’t the only one who has had great success selling online. Total e-commerce sales were estimated to be $263.3 billion last year, according to the U.S. Census Bureau. That’s a 16.9% increase from 2012 sales.
For people who want to own their own business, there are advantages to starting an e-commerce business: flexible hours, the ability to work from home, minimal overhead and for some, money to be made. But if you think owning an e-commerce business means shifting to cruise control and watching the money roll in, think again.